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Why is this Bitcoin rally different to all other Bitcoin rallies?

Why is this Bitcoin rally different from all other Bitcoin rallies?

So, what’s the deal with the recent Bitcoin price rally ? It went from $8,500 to $13,000! Then went down again. Then went back up a bit. But while the 2017 rally was all New York Times features and a trustafarian retail investor at every Christmas lunch, this year the media has barely batted an eyelid.