Image of the Day: BIGGIE is born as AirAsia’s BIG Loyalty programme booms – The Moodie Davitt Report
MALAYSIA. Today’s image introduces BIGGIE, AirAsia’s new character for its BIG Loyalty programme. BIG Loyalty started as an airline loyalty programme for AirAsia. It has since grown into a comprehensive lifestyle platform that goes beyond flights, and today presents an holistic way of rewarding loyal BIG Members with over 300 partners across lifestyle, travel and financial services categories.